Our Story
Adding excitement to the world of activewear
Our story
Founded in 2023 by two women who share a love for adding color to everything around them. CALI embodies the essence of finding beauty in your everyday, and living your true colors, always. The CALI logo is a California Poppy, a vibrant symbol of nature’s artistry. Every piece of CALI athleisure clothing and accessories is designed to encourage women to actively be themselves, bright-hearted and beautiful.
From the vibrant pink and orange hues of a Malibu sunset to the dreamy shades of honey and violet of the Arabian Desert, our collections will feature a myriad of colors and patterns while committing to eco-friendly fashion and using materials such as recycled fabrics in our designs.
At CALI, we celebrate the strength and confidence of women through our unique styles and limited-edition collections. Wear CALI and express your unique personality through our kaleidoscope of shades and motifs.
The Cali way
Find beauty in your everyday, and live your true colours, always.
01
Live your true colours
From Malibu-sunset pinks and oranges to the honey and violet of the Arabian Desert, every collection is made to be worn in colour.
02
Made to move
Athleisure and accessories designed for women to actively be themselves: bright-hearted, confident and comfortable.
03
Kinder materials
We're committed to eco-friendly fashion, using materials such as recycled fabrics in our designs.