Founded in 2023 by two women who share a love for adding color to everything around them. CALI embodies the essence of finding beauty in your everyday, and living your true colors, always. The CALI logo is a California Poppy, a vibrant symbol of nature’s artistry. Every piece of CALI athleisure clothing and accessories is designed to encourage women to actively be themselves, bright-hearted and beautiful.

From the vibrant pink and orange hues of a Malibu sunset to the dreamy shades of honey and violet of the Arabian Desert, our collections will feature a myriad of colors and patterns while committing to eco-friendly fashion and using materials such as recycled fabrics in our designs.

At CALI, we celebrate the strength and confidence of women through our unique styles and limited-edition collections. Wear CALI and express your unique personality through our kaleidoscope of shades and motifs.